The title song from her second album put Madonna on the map as a pop culture icon. He had just gotten out of a devastating relationship and wanted to express the invigorating feeling of meeting someone new. He then teamed up Kelly to complete the song. When Madonna heard the song, she was immediately hooked.
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It was released on October 31, , by Sire Records as the album's lead single. The song was written by Tom Kelly and Billy Steinberg , and produced by Nile Rodgers ; Steinberg said that the song was inspired by his personal experiences of romance. Records after listening to a demo sung by Kelly. Rodgers initially felt that the song did not have a sufficient hook , but subsequently changed his opinion after the song was stuck in his head.